In a bid to offer customer access to an unprecedented transatlantic route network, Air France-KLM Group, Delta Air Lines and Virgin Atlantic Limited have announced their intention to expand their strategic partnership via an extensive joint venture.
It has been reported that the long-term joint venture would ‘offer convenient flight schedules with competitive fares and reciprocal frequent flyer benefits, including the ability to earn and redeem miles across all carriers’. The benefits would also include co-location of facilities at key airport hubs to improve connectivity times for customers, as well as access to each carriers’ airport lounges for premium customers.’
The joint venture would offer nearly 300 daily direct transatlantic flights and would focus on offering competitive routings linked to key business markets including Amsterdam, Atlanta, Boston, Los Angeles, London Heathrow, New York-JFK, Paris-CDG and Seattle. Virgin Atlantic will retain its independence as a UK airline with a UK operating certificate, and will continue to fly under the Virgin brand. The venture is subject to final shareholder, board, and regulatory approvals.